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제가 쓸 부분은 호랑이 프로젝트 히스토리입니다. 키 컨셉들이 어떤과정을 통해 논의되었는지를 중심으로 호랑이 프로젝트를 5개의 부분으로 나누어 기록하겠습니다.
1) 호랑이 프로젝트의 시작
- 개별 조사 : 메뉴판은 먹을 수 없다. 현장에서 직접 잡은 고기를 먹는다.
- 우리는 이 프로젝트를 통해서 무엇을 할 것인가
2) 자신의 위치를 파악하게 하는 진단표 만들기
- 시장과 경쟁력(시장성), 시장과 공헌력(시장성), 브랜드
- 세로축을 무엇으로 할까? 시장과 마케팅툴
3) 위치를 파악했으니 어떻게 진화해 나갈까
- 이상적인 진화 로드맵이 있을까?
- 마케팅 툴을 이용하면 진화할 수 있나?
4) 마케팅 툴에는 핵심적인 게 있나?
- 적절한 마케팅 툴인가
- 아무때나 아무에게나 잘 작동하는 마케팅툴인가
5) 철학, 기질, 그 밖에
==============================================================
각각의 꼭지에 대한 글은 아직 못 썼습니다. 죄송합니다. 이번주내에 한 부분을 써서 올리도록 하겠습니다.
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